Since 2011, Amazon keeps its change. Firstly, Amazon provided streaming video for its prime subscribers on Feb. Then, it got deal with CBS, NBCU and Fox(just a couple of days ago) for more video sources, taking further steps on its streaming video business. Secondly, Amazon reached the App stores based on Android system which is an very important factors for the mobile device user. All these effort contribute to the newest kindle-fire, which is not only an e-ereader, but also a mobile device reach for multi-function of the mobile life. Moreover, Kindle Fire also support the flash format competing on Apple's disadvantage.
Here’s a representative conversation that Kindle content boss Russ Grandinetti talks about kindle fire, kindle's light media devices.
As a fan of Apple, I'd like to say that apple's brand image, the gorgeous design, and its relative mature app market attracts me more. But Kindle Fire's $199 price and its streaming video resources attracts more. Moreover, the original Kindle is a very popular products that allows people to read in a comfortable way. The mature kindle book store and the resources on streaming videos also drive further sales on Kindle Fire. Actually, Amazon didn't compete on the devices itself, kindle's business model more like the low priced devices by driving the high volume sales on the online store products, such as the book, music, videos and even the apps.
From a online bookstore to new competitor against apple's mobile devices, Amazon keeps adapting its business model: offer more value to its customers- the one click ordering, customer databased management, innovated kindle with its electronic books, and the music, video and app stores. All those products or services serves the customer in a convenient way. Amazon cares about tis customer value and drives its business based on customer value, benefiting both customers and itself. I am also interested to see what's the next step that Amazon will take for its future development.
Here’s a representative conversation that Kindle content boss Russ Grandinetti talks about kindle fire, kindle's light media devices.
As a fan of Apple, I'd like to say that apple's brand image, the gorgeous design, and its relative mature app market attracts me more. But Kindle Fire's $199 price and its streaming video resources attracts more. Moreover, the original Kindle is a very popular products that allows people to read in a comfortable way. The mature kindle book store and the resources on streaming videos also drive further sales on Kindle Fire. Actually, Amazon didn't compete on the devices itself, kindle's business model more like the low priced devices by driving the high volume sales on the online store products, such as the book, music, videos and even the apps.
From a online bookstore to new competitor against apple's mobile devices, Amazon keeps adapting its business model: offer more value to its customers- the one click ordering, customer databased management, innovated kindle with its electronic books, and the music, video and app stores. All those products or services serves the customer in a convenient way. Amazon cares about tis customer value and drives its business based on customer value, benefiting both customers and itself. I am also interested to see what's the next step that Amazon will take for its future development.
